Hi, everyone. My english isn't good, so you can help me. This is my presentation which I will display next week.
PRESENTATION
During the current economic market, more and more enterprises, the competition is getting fierce. To survive and develop in this situation, to maintain market share, businesses must make the famous and respected. Every day, we hear many news about the company famous and respected such as Toyota, Microsoft, Apple, BP. Therefore what is the reason behind the famous and respected of one company?
It's evident that the most crucial factor to make up a trademark or a company's reputation is price, social responsibility, customer service and public relation, advertising. Then, they are good sales staffs, quality products and services... There are lots of factors, but I can just name some above.
Firstly, price factor.
In today's market, more and more enterprises, the competition even fiercer. To survive, each business must have strategies for their own businesses. Having created for their companies' strengths in quality, price and service... Where price is a determinant of competitive advantage. Want to be famous first and foremost to satisfy consumer demand. The company must offer reasonable price for their products, and market prices that consumers accepted. Through price can assess the reaction of customers and competitors. The product is always a matter of concern now because it first affects the income of the business, the company's profits. Along with that, the product also affects the ability to purchase, the customer's buying decision. Marketing strategies can’t be perfect without the pricing strategy. Technology is constantly evolving, leading to price their products is declining. Consumers are increasingly sensitive to price. Competitors always overturn the competitive pricing environment increasingly fierce. But the cycle of prices, pricing for each product will create a separate rhythm that competitors can’t copy and it is an effective pricing strategy. From there, a good pricing strategy helps businesses brand positioning, ensure profitability, given viable business and market dominance. Since it is necessary to have a valuation process for innovative products, breakthrough product and fit for a trading company. When businesses have the ability to control prices and costs, they will gain the initiative - the change in gain competitive advantage, avoiding risky.
For example, pricing strategies of effective Vinamilk. With unchanged policies, but of higher quality. Vinamilk while ensuring profitability and competing well with other enterprise business. Vinamilk has become well known and respected by consumers.
Secondly, social responsibility factor.
Minimize the adverse effects on the environment by following closely the current regulations on the environment of Vietnam Environment Act and Regulations to protect the environment of Toyota Motor Vietnam. Besides, we always keep searching to reduce negative impact on the environment through measures to save energy and resources.
Maintain an open policy: ready to work closely and enhance sharing information with the environment agency/environmental organizations.
Reduce the burden of environmental pollution through close control of environmental pollution from the activities of the Company: minimizing the industrial waste, thorough collection and waste treatment with regulations local, Vietnam Environment Act and transferred to the company or unit collection, transportation, processing function is allowed by law.
Close cooperation between the departments of the company in environmental protection activities and training and disseminate environmental knowledge for all employees in the company.
Evaluate goals frequently and implementing goals set out above to improve the environment.
Thirdly, public relation (PR) factor.
PR is one of the tools to build and brand development. Good PR is essential for a successful business, especially if you are a large company. If you have a good relationship with our customers, which could negatively affect their decision to continue to work with you, the company's reputation as well as diminished. That is the reason why big business is now focused on recruiting people with deep understanding of public relations. Their work is in the public interest, and nothing more than that.
PR to build good relationships.
As mentioned above, the image and reputation of the company depends on the relationship with customers is good or not. But before that, need to build beneficial relationships between the staff and the organization, also known as internal PR. This relationship will determine the success or failure of the company.
PR is a soft skill training for life.
A public relations manager good grasp not only professional knowledge but also practice the soft skills needed in life. PR people need to have mental acumen, ingenuity and persistence communication, persistence in the media campaign.
PR is a supportive tool for all areas.
In the field of communication-advertising, PR plays a particularly important role, is the key to open the door of success. This is true for other areas. PR associated with journalism as a tool to support effective ... In business, PR major impact on sales, branding. Even in the field of entertainment, an artist wants to promote its image to the public also needs good PR skills to impress the public.
PR has strong growth potential.
With a dynamic working environment, creativity, meritocracy, PR is slowly becoming a profession to attract young people today .. Once good PR, the brand will never lose.
Fourthly, customer service factor.
Customer service is one in the main factors to make a company famous and repected. Why do we must customer service? Customers are where the money comes from, are where make a company famous and respected, so in many ways this is the most important success factor.The purpose of a business is to get and keep customers, so customer service must do before, during and after sales. It includes all kinds of marketing and sales. Effective sales and marketing begins with asking existing what they need, what problem they want solved. By keeping in touch with customers and asking these questions often, you will do a better job of developing customer loyalty and win competition. Customer service is not only its customer focus but also its products. The company should provide good quality products to clients satisfied. It involves tracking competitor actions, analyzing changes in the market environment and adapting according. The key to successful customer service is give them what they need, not just what you want to sell.
Finally, advertising factor.
Advertising is considered sharp weapons of companies in competitive period. It’s a important factor to help businesses are known and successful. That is reason why today advertising is cared by businesses, because not only branding but it also brought businesses closer to customers. Not only that, many businesses are using advertising as an useful tool to fight back fake goods are becoming raging now. Because through advertising, businesses promotion brand and introduced our customers the lastest products, with specific identifying characteristics as well as product distribution system through which user can distinguish real goods and fake goods.
Recently,you have heard about factors to make a company famous and respected . All 5 factor are related to each other and very important . Each factor is an indispensable role in success of a company.
PR and advertising are promotional activities product to customers understand more about product and benefits of the product.
Social responsibility bring the company closer to customers, raise the company’s image in the eyes of the customers.
Customer service is activities help the company have the feel of customers after use the product, through which completing products and creating a friendliness of customers.
So do you have enrichment plan in the future? If you intend to found the company, remember to pay attention to 5 important keys to success which we have already mentioned above.
Ivy_Nguyen